A case study in over-packaging

Monday, January 18, 2010 Leave a Comment

I always have a bottle of chicken buillion cubes on hand. The individually wrapped, one cube per cup of water, that you have to boil and stir and still there are lumps left, buillion.

The other day, I picked up this bottle of buillion in the Hispanic foods aisle.

Lo and behold, it's not individually foil-wrapped cubes, but a powder that relies on the user to have a tablespoon to measure out the correct amount.

Not so hard, and actually more convenient and quick, no need to unwrap that foil thing. And the powder dissolves into liquid much more easily than the cubes.

So it begs the question: someone thought pre-measured cubes were better than powder that you have to measure, I just can't see why. Can you?